Thanks so much for stopping by to learn more about BFB’s Meal Plan your Month “MPM” program.

I’m launching group Kitchen coaching sessions.

These programs are not for everyone, so I’m not going to try and sell you. But for those of you who it is for, it will make all the difference in your life.

  • Here’s The Problem:

You’re feeling super overwhelmed and uninspired when it comes to cooking. Your dietary restriction makes you feel like you are trapped in a “food jail”

But food is a fundamental part of the human experience

that everyone should be able to enjoy, 


Here’s Our Goal for You:

Enjoy food again

by increasing options, And by learning to understand flavour and cook with confidence.

It’s time to expand your culinary skills and organize your pantry so you are inspired by food again.

I’ve helped clients crush dietary limitations             

Now I want to offer EVERYTHING I HAVE in my signature group program.

I want to help you eat like a King or Queen and be excited about the food you are cooking too.


Over the last 20 years I’ve worked in a multitude of kitchens, catering to all sorts of dietary restrictions.

From cheffing in high end restaurants and personal chefs to working on private yachts with picky millionaires and celebrities. And from this I know that...

Even if you are gluten-free, lactose, diabetes, fructose intolerant, or vegan, vegetarian, pescatarian, You can easily cook restaurant quality meals at home that meet strict dietary needs.

All you need to know are some simple yet incredibly effective strategies and formulas...

Add a few secrets from a top chef experienced in cooking for dietary restrictions, to support your wellbeing and help you save your hard-earned cash.

I am looking for a handful of people who identify as having at least one of the dietary restrictions I’ve mentioned.

I’m only looking for people who are serious about making some significant changes. If this is you, read on...

Here’s what you learn inside

MPM program Black

Learn how to combine ingredients to make your dishes taste extraordinary, every time, using the Sensory Impact Model.

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Learn the four essential keys for transforming from home cook to in-house chef, so you can enjoy restaurant-quality food at home, every day of the week.

Systems image

One big mistake cooks make is that they are under-prepared and lacking systems. Good systems reduce stress and overwhelm, making cooking joyful and food delicious.

Pre Preparation image

Learn customizable hacks to plan, prepare and store like a pro so you can cater for a large family, or a busy work week, or just free up valuable time to enjoy life.

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Discover how to use the BFB Food List to blast away restrictions and create an avalanche of delicious ingredient options.

Learn to transform your cooking and diet in a
group setting, at a just a fraction of the cost of my

$15k+ a monthone-on-one sessions.

Here’s Our Goal for You: Enjoy food again by…

  • Improving the quality and taste of your food,
  • Increasing options,
  • Cooking with nutrient-dense ingredients,
  • and reducing exposure to ingredients that cause “flare-ups” or symptoms.

Custom Video recipes

Each week I will create 1-3 videos of me cooking recipes that have been requested by group members. These can be desserts, canapes, school lunches, recipes suitable for dinner parties, or whatever you desire.

Weekly Q&A

Every Wednesday will have our weekly session.  These sessions are an opportunity to have your questions answered. In addition we will use these sessions to do custom dish requests where I will cook 1 or 2 dishes requested

Monthly Live Master Classes

In the first week of every month Adam will be running and exclusive 60 - 90 minute master class on a specific topic. Topics will include, Gluten-free baking, gluten free desserts, Gluten free snacks, cooking for 1 and other topics requested by you!

BFB Heartbeat Academy

Get direct access to a professional chef who specilises in cooking for special dietary needs, and get support from BFB community members, to ‘future-proof' your success.

Smart Pantry Planning

Decrease your kitchen stress with cupboards will only contain the foods you and your family can eat. Use our custom-built spreadsheet that’s designed to help you reduce, reorganise then restock your pantry. Your newly stocked pantry will allow for over 100 new dish ideas that cater to your dietary restrictions.

BFB Welcome Pack

As a new member of the BFB community, you will receive a digital welcome pack which includes the BFB food list, the ‘Nourished Cookbook’ eBook, and a workbook with easy-to-follow cheat sheets, delivered to your inbox.

Here’s how we will work together to get you

The Coaching

My goal is to get you to approach meal time like a chef, and at the same time to collect some great case studies as examples of success. The more you implement… the more I’ll work with you. 

I want you to succeed…
You’ve got full access to myself and my team Monday to Friday (and I sometimes pop in on weekends). You will also have one 60-90 minute ‘Group Coaching Calls’ per week, designed to get you firing. You can ask me absolutely anything on our calls.

The Content

Access easy-to-follow videos, PDF’s, cheat sheets, spreadsheets and documents immediately in the BFB Heartbeat group. Each training is short, generally between 5-25 minutes keeping things easy to implement (most average 5 mins).

The Community

The BFB Heartbeat group is a community of everyday people seeking to unlock better eating, just like you. I’m also in there to answer your questions too. Soak up collective insights, wisdom, experience and support from these amazing humans.

Are you ready to get started?

There are really 3 things you are going to need...

Icon Plan

A Plan

Icon the tool

The Tools

& Support

Learn to cook food you would expect in a good restaurant, and open up a huge variety of amazing ingredients you never knew you could eat!

Does this actually work?

While we could talk all day about the BFB program, we know that feedback from our past
clients is probably what you want...

Emilija Adam’s approach to coaching is truly admirable and effective. He worked with me towards a positive outlook on situations and enabled me to feel grounded and understand my ways of thinking. I would highly recommend and look forward to more coaching sessions with Adam ✨


Adam has shown great respect, flexibility and patience in managing our families dietary needs.  Over the time we have engaged his services he has helped us navigate a wide range of challenges from fructose intolerance, to the elimination of inflammatory foods, gluten free and an alkalised diet.  His approach demonstrates great depth of knowledge and creativity.  The food he prepares is always delicious and nutritious and we never feel like we are missing out regardless of our dietary restrictions.


This book is great, it’s been so refreshing since learning the BFB method. My food tastes better, I am less stressed and I don’t need to worry anymore about what I’m going to make the kids for dinner because everything tastes great now!


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“I’m no longer eating the same 3 meals over and over again!”

Todd L.

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“It’s so much easier to cook delicious meals that don’t make me sick, than I thought it would be.”

Indy P.

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“I’m finally eating food that I really enjoy, for the first time in 10 years.”

Sara J.

Sara J.

Working worth Adam as a food and life coach is the best investment I have ever made in my health. At a time when I had lost direction both personally and physically Adam coached me into a positive mindset. He gave me insight into what was keeping me in a negative holding pattern and enabled me to tune into my passions and values. Above all, Adam gave me the knowledge and skills to reform a deep self-connection that has empowered me with the self-belief necessary to move forward in life. Adam showed me how to reach my full potential in how to achieve a healthy mind and body and well as how to cook insane food. If you have a desire to reconnect and achieve your full potential, I highly recommend Adam. He has an uncanny ability to shine light where there is dark and help you to path your own way to success.


Adam’s method of teaching was fantastic. He relates to all knowledge levels.
- highly informative
- highly recommend
- niki


Adams food coaching was so good. As a professional chef he really understands all of the elements required to create magical food. With this, and a coach approach I was able to learn how to create delicious food, in a range of cuisines, every time. Highly recommend


Working with Adam was great — an inspiring chef with a keen eye for detail!


You’ve probably got questions, Right?

How much time will I need each week?

And with as little as 30 minutes per day (Mon-Fri) 2.5 hours a week is enough to move forward successfully. And considering most people spend at least this much time in the kitchen anyway, it’s probably not going to use up any additional time. If you don’t have 2.5hrs/wk to cook for yourself and work on your skills in the kitchen, this program isn’t a good fit for you.

What if I’m a beginner and am terrible at cook

We have different strategies based on where you are on your cooking journey. The program is designed to give you the plan and all the tools, so you can cook, even if you are just starting out with limited experience in the kitchen!

How long until I see results from this program

That totally depends on how quickly you take action. Some people nail it and start cooking better food immediately, within the first day of joining the program, others work their way through slower and results take longer.

I am a bit of a ‘Know-it-all’. I feel that I’m more advanced and capable than others because of my previous research and experience, and there’s probably not muchmore to learn. Should I join the program?

Please don’t. We’re looking for hungry, determined, open minded people who are willing to ask, learn, implement and share in our community.

How much does BFB Cost?

I’ve worked with clients charging $10,000+ to learn the same culinary skills and pantry organization strategies that I’ve put together for you in this program.

But I want to enable you to easily get started for much less.

Most members see immediate improvements in their culinary skills and diet, for many others a little bit of daily cooking practice brings results in just weeks.

Who this program is for:

  • People who have an understanding of their dietary needs prior to commencing the course. All dietary restrictions should be discussed with your GP or health practitioner prior to commencement.
  • People feeling overwhelmed and under-resourced.
  • People who are looking for mentorship to enable them to level up their food game.
  • People who are willing to learn and develop new tools in a real and practical way. This includes a commitment to the process of practicing and fully integrating the BFB concepts following the virtual workshops.
  • People who are looking to be active participants in their own journey and in supporting other community members on their journey too.

Who this program is not for:

  • People who are looking for a diagnosis for a particular condition. Please note, we are not health practitioners and cannot give medical advice.
  • This program is not for people who are not willing to put in the work. BFB’s programs can be challenging. We are a ‘Do It With You’ service; we’ll show you how, but you have to implement the strategies. Together we are creating new understandings, new systems and new habits. It takes commitment to make new habits, and while we have great hacks and amazing support, you need to be committed enough to turn these hacks into habits.

Do you offer a guarantee?

Yes. If you don’t begin to enjoy food more, have increased variety and have a less stressed approach in the first 30 days, we will jump on a call and try to spot any missed opportunities. If you’re still not satisfied after receiving my help, I’ll buy it back at full price AND I'll throw in an extra $20 bucks for a cocktail on me.

So how do I get a spot

In BFB’s Meal Plan Your Month?

If you think you are a good fit, click the link below and lets get you winning right away.

Adam Rice