Why We Founded BFB
The Better Food Bureau program consists of carefully tailored and structured modules that teach you all you need to know to become free from ingredient limitations in the kitchen.
While the modules are designed to teach cooking, they are deeply informed by BFB’s central belief in the connection between food and well-being.
What We’re All About
With the dramatic increase in food intolerances over the last 20 years, BFB wants to remove the limitations of dietary restrictions.
A diagnosis of celiac disease can be devastating to someone who loves pasta and bread, likewise, the transition to a plant-based diet can be overwhelming for someone who grew up eating meat every day.
At BFB, we believe that given the right knowledge and tools (those of a chef) anyone can learn to create interesting and delicious food despite the apparent loss of choice in their diet.
What We’re All About
With the dramatic increase in food intolerances over the last 20 years, BFB wants to remove the limitations of dietary restrictions.
A diagnosis of celiac disease can be devastating to someone who loves pasta and bread. The transition to a plant-based diet can be overwhelming for someone who grew up eating meat every day.
At BFB, we believe that given the right knowledge and tools (those of a chef) anyone can learn to create interesting and delicious food despite the apparent loss of choice in their diet.
You don’t need to be struggling
with a dietary concern to benefit from BFB’s program.
Ultimately, we’re teaching people how to cook!
Chef, and Culinary Mentor Adam Rice, and Naturopath- Carly Meaden, have joined forces to create:
An online coach that teaches you to hack your food and cooking game, to make food with ‘pop’ every time, while supporting your dietary and health needs.
Why we founded BFB
When faced with new dietary limitations, many people don’t know how to make diet and lifestyle shifts, what steps to take, and how to put it all together without placing a huge strain on their lives.
Feeling overwhelmed, they struggle to make their own decisions when challenged with a spanner in the works, and can’t see the end goal clearly enough.
Hi, I’m Adam
I was initiated into kitchens early, washing dishes in restaurants by the time I was 11 (yes, that’s probably illegal now?!). But my quest to cook exceptional food was really inspired at the age of 20.
I was just your average apprentice chef, working alongside a guy named Evan Seaward and one day he cooked for me this mango and coriander salsa which completely blew my mind. What a blessing it was, to find passion in my career early on.
Adam Rice, BFB
Adam Rice, BFB
Hi, I’m Adam
I was initiated into kitchens early, washing dishes in restaurants by the time I was 11 (yes, that’s probably illegal now?!). But my quest to cook exceptional food was really inspired at the age of 20.
I was just your average apprentice chef, working alongside a guy named Evan Seaward and one day he cooked for me this mango and coriander salsa which completely blew my mind. What a blessing it was, to find passion in my career early on.
I was fortunate to work as a chef in some of Melbourne’s top kitchens in my early 20s.
I trained at Ezard (a 2-hat modern Asian restaurant) and worked under some acclaimed chefs from Vue De Monde. I later went on to become a private chef for exclusive clients on luxury yachts and in some of Melbourne’s most exclusive homes.
“I’m super passionate about the idea that anyone can make exceptional food.”
Now I’m sharing the wealth of knowledge I’ve gained throughout the years, providing mentorship and support.
As well as being an experienced Chef, I have a passion for and extensive training in well-being. Including as an NLP Practitioner, Martial Artist, and Health Enthusiast.
What People Are Saying
Work with Me
Transform your kitchen skills with personalised coaching!
Get hands-on guidance from a professional chef with sessions tailored to your needs—from pantry organisation and flavour-building techniques to live cooking classes in your favourite cuisine. Join the BFB Academy for expert support, resources, and community access to make cooking effortless and enjoyable.
