Why We Founded BFB

The Better Food Bureau program consists of carefully tailored and structured modules that teach you all you need to know to become free from ingredient limitation in the kitchen.

While the modules are designed to teach cooking, they are deeply informed by BFB’s central belief in the connection between food and well being.

What We’re All About

With the dramatic increase in food intolerances over the last 20 years, BFB wants to remove the limitations of dietary restrictions.

A diagnosis of celiac disease can be devastating to someone who loves pasta and bread. The transition to a plant-based diet can be overwhelming for someone who grew up eating meat every day.

At BFB, we believe that given the right knowledge and tools (those of a chef) anyone can learn to create interesting and delicious food despite the apparent loss of choice in their diet.

You don’t need to be struggling

with a dietary concern to benefit from BFB’s program.
Ultimately, we’re teaching people how to cook!

Chef, and Culinary Mentor Adam Rice, and Naturopath- Carly Meaden, have joined forces to create:

An online coach that teaches you to hack your food
and cooking game, to make food with 'pop' every time,
while supporting your dietary and health needs.

Why We Founded BFB

When faced with new dietary limitations, many people don’t know how to make diet and lifestyle shifts, what steps to take, and how to put it all together without placing a huge strain on their life. Feeling overwhelmed, they struggle to make their own decisions when challenged with a spanner in the works, and can’t see the end goal clearly enough.

Adam Rice of BFP

Hi, I’m Adam

I was initiated into kitchens early, washing dishes in restaurants by the time I was 11 (yes, that’s probably illegal now?!). But my quest to cook exceptional food was really inspired at the age of 20.

I was just your average apprentice chef, working alongside a guy named Evan Seaward and one day he cooked for me this mango and coriander salsa which completely blew my mind. What a blessing it was, to find passion in my career early on.


Mentor after mentor came my way, and I was fortunate to find myself working as a chef in some of Melbourne’s top kitchens in my early 20s.I trained at Ezard (a 2-hat modern Asian restaurant) and worked under Mark Briggs and Andrew Harmer, Head Chefs at Vue De Monde; just to name a few of the exceptional opportunities I’ve had. I later went on to become a private chef for exclusive clients on luxury yachts and in some of Melbourne’s most exclusive homes.

“I’m super passionate about the idea that anyone can make exceptional food.”

Now I’m sharing the wealth of knowledge I’ve gained throughout the years, providing mentorship and support.

As well as being an experienced Chef, I have passion for and extensive training in wellbeing. Including as an NLP Practitioner, Martial Artist and Health Enthusiast.


Hi, I’m Carly

Having initially trained as a classic naturopath and massage therapist (and always having a personal interest and love of colorful, vibrant food experiences), I followed a varied path over almost 15 years into all four corners of the earth.

I studied as much as I could along the way: a Post-Graduate Diploma of Nutritional Medicine (specializing in Mental Health); Indigenous medicine and body work In Australia; traditional Tui Na and Kung Fu In Northern China; Yoga in the Kathmandu valley; Ayurveda In Southern India; art therapy in Spain; and various other specialisations including essential oils, Alexander Technique, and Shiatsu.

Ayurveda in particular was a real standout for me, in regards to 'food as medicine'. It’s based on the belief that diet and physical movement are inextricably linked to someone’s health, and as such it’s possible to tailor it to individual needs, using constitutional treatments and diets.

In this system, the focus is on living and eating right for YOU, not blindly following a diet that you saw someone else do, or eating something because the TV told you it was healthy.

During this time I also became a trainer and teacher, delivering and writing courses for students from high school right up to university level. This work also led me to investigate process design, and how this can be used to simplify and ease our everyday lives - in particular, how it can help us learn, and manage our health and well being.

What People


Emilija Adam’s approach to coaching is truly admirable and effective. He worked with me towards a positive outlook on situations and enabled me to feel grounded and understand my ways of thinking. I would highly recommend and look forward to more coaching sessions with Adam ✨


Adam has shown great respect, flexibility and patience in managing our families dietary needs.  Over the time we have engaged his services he has helped us navigate a wide range of challenges from fructose intolerance, to the elimination of inflammatory foods, gluten free and an alkalised diet.  His approach demonstrates great depth of knowledge and creativity.  The food he prepares is always delicious and nutritious and we never feel like we are missing out regardless of our dietary restrictions.


This book is great, it’s been so refreshing since learning the BFB method. My food tastes better, I am less stressed and I don’t need to worry anymore about what I’m going to make the kids for dinner because everything tastes great now!


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“I’m no longer eating the same 3 meals over and over again!”

Todd L.

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“It’s so much easier to cook delicious meals that don’t make me sick, than I thought it would be.”

Indy P.

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“I’m finally eating food that I really enjoy, for the first time in 10 years.”

Sara J.

Sara J.

Working worth Adam as a food and life coach is the best investment I have ever made in my health. At a time when I had lost direction both personally and physically Adam coached me into a positive mindset. He gave me insight into what was keeping me in a negative holding pattern and enabled me to tune into my passions and values. Above all, Adam gave me the knowledge and skills to reform a deep self-connection that has empowered me with the self-belief necessary to move forward in life. Adam showed me how to reach my full potential in how to achieve a healthy mind and body and well as how to cook insane food. If you have a desire to reconnect and achieve your full potential, I highly recommend Adam. He has an uncanny ability to shine light where there is dark and help you to path your own way to success.


Adam’s method of teaching was fantastic. He relates to all knowledge levels.
- highly informative
- highly recommend
- niki


Adams food coaching was so good. As a professional chef he really understands all of the elements required to create magical food. With this, and a coach approach I was able to learn how to create delicious food, in a range of cuisines, every time. Highly recommend


Working with Adam was great — an inspiring chef with a keen eye for detail!


Work With me

With me

Join me in my one on one culinary mentoring program, where you can learn my systems and hacks, and get the tools you need to feel empowered, encouraged and inspired in the kitchen. Get weekly one-on-one coaching sessions, live virtual workshops, instructional videos, and my private Facebook group, to banish bland, nutritionally empty meals and kitchen-fails and eat like a King or Queen.

Get In Touch

Have some questions? We’d love to help.