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In-depth advice and training from industry experts

Let us show you the insider secrets that Australia’s most successful restaurants use to ensure consistent quality, boost productivity and keep customers flooding through their doors.

Practical, Powerful Advice From Someone That Understands Your Business

I’m Adam Rice, founder of Better Food Bureau. During my career I’ve worked in 1 and 2 hat restaurants, pubs, clubs, hotels, cafes and agencies, even on private yachts.

I’ve trained at Ezard (a 2 hat modern Asian restaurant), worked under Mark Briggs X Vue de Monde head chef, but it’s not just the kitchen I know my way around. I have extensive training and experience in running restaurants, and I’ve used that knowledge to help open dozens of successful restaurants including contributing to the opening of Gingerboy. And now, I can do the same for you.

  • Certificate 3 in Commercial Cookery
  • Certificate 4 in International Trade
  • Advanced Diploma in Logistics and Supply Chain Management
  • Coach of multiple start-up food businesses
  • Practitioner in NLP

Corporate Wellness Coaching

An individuals health is multifaceted, with physical, emotional, and environmental wellbeing playing major roles in quality of life and health outcomes.
In recent stats, 85% of employees said they regularly experience the physical, psychological or behavioural symptoms of poor mental health due to stress, and it’s no secret that a happy and healthy workforce has direct effects on business outcomes. BFB’s Corporate Wellness Coaching will help your employees take stock of where they are now, and teach them strategies to achieve and maintain a higher level of workplace wellness. Using elements of meditation, nutritional medicine, and holistic health models, we’ll show your team how to project manage their way into a better way of being.


Food Coaching Programs

They stop going out for meals, give up tasty food and eat the same bland meals each day. Well, as an expert food coach, I’m here to tell you there’s a better way!

Book a consultation with me and my team of chefs, and I will show you how you can cook and enjoy wonderful, healthy and delicious meals every day of the week. We’ll teach you how to create your own recipes and dishes to suit your own tastes, while being easy to cook and easy to shop for. By the end, you’ll wonder why you were even stressed about it in the first place!

Food coaching

Food Business Consulting

Our Food Business Consulting Program is for established businesses in any part of the food industry. Whether you’re a food service venue, food truck, catering company or even a supplier, we can help you boost productivity, lower costs and kickstart your next stage of growth.

As an end-to-end service covering everything from food production, operations, logistics, storage and more, we’ll give a comprehensive break down of issues affecting your business and tailor a custom solution for you.


My 100% Satisfaction Guarantee To You

Having opened many food businesses, I understand how tight money can be. I also understand that there are many consultants out there who promise the world but deliver much less. That’s why I’m willing to back all of my services with a 100% Money Back Guarantee. In short, if you feel like you haven’t learned anything and I haven’t helped your business in any way, I’ll happily refund every cent you’ve paid me.


Claim Your FREE 60-Minute Strategy Session

For a limited time, I’m offering a FREE 60 Minute Strategy Session. Whether you have an established business or interested in coaching, I’ll answer all of your burning questions. We’ll discuss your current situation, the pain points you’re experiencing and the best way to solve them. And don’t worry, you won’t be speaking to a salesperson. You’ll be consulting directly with me. But I urge you to hurry, spots are limited and they book out fast!